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Andy Warhol Vintage Museum Press Kit (MOMA) 1989
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Vintage Museum Press Kit (MOMA)
Offset Lithograph brochures, press releases, magazines and a bookmark
12 x 9 inches
Andy Warhol Retrospective, February 6 to May 2, 1989, the Museum of Modern Art
It was made available exclusively to the media and are rarely found all together in the open market!
It is in a binder, that, when folded measures 12 x 9 but opens up to reveal brochures, press releases, magazines and even a bookmark.
Press kit for the first major international traveling museum retrospective since Warhol's shocking and untimely death in 1987.
This Kit consists of an ivory colored presentation folder, with the MUSEUM OF MODERN ART logo embossed on the cover, left. Inside are:
RIGHT HAND SIDE SLEEVE:
TWO PAGE PRESS RELEASE ON MUSEUM OF MODERN ART LETTERHEAD WITH TEXT ANDY WARHOL A RETROSPECTIVE, announcing the exhibition with the caption "MAJOR ANDY WARHOL RETROSPECTIVE OPENS AT THE MUSEUM OF MODERN ART", and a quote by organizer and curator Kynaston McShine.
TWO PAGE PRESS RELEASE ON MUSEUM OF MODERN ART LETTERHEAD WITH TEXT ANDY WARHOL A RETROSPECTIVE, with caption "MAJOR PUBLICATION TO ACCOMPANY ANDY WARHOL: A RETROSPECTIVE"
FOUR PAGE PRESS RELEASE ON MUSEUM OF MODERN ART LETTERHEAD WITH TEXT ANDY WARHOL A RETROSPECTIVE, with caption "TWELVE FILMS SUPPLEMENT ANDY WARHOL RETROSPECTIVE FEBRUARY 7-APRIL 11, 1989"
LEFT HAND SIDE SLEEVE:
THE MODERN STAR, MOMA's 8 page "newspaper" with headlines and articles from the exhibition. Inside is a feature article announcing the exhibition, accompanied by other articles such as one entitled "Serial Imagery Seen in Warhol Retrospective" and "Factory, Fame and Fortune". The "Enquiring Reporter" section asks "What is Pop Art" and features REVEALING quotes on the subject byRobert Indiana, James Rosenquist, Tom Wesselmann and Andy Warhol.
MUSEUM OF MODERN ART MEMBERS QUARTERLY, Winter, 1989, Eight Pages
TWO PAGE PRESS RELEASE ON MOMA LETTERHEAD AND TEXT "ANDY WARHOL: A RETROSPECTIVE" dated February 1989 addressed to Publishers, Editors and Writers from Jeanne Collins, Director of Public Information (loose; unstapled).
ONE PAGE PRESS RELEASE ON MOMA LETTERHEAD AND TEXT "ANDY WARHOL: A RETROSPECTIVE", entitled "SYMPOSIUM AND VIDEOTAPE COMPLEMENT ANDY WARHOL RETROSPECTIVE".
TWO PAGE PRESS RELEASE ON MOMA LETTERHEAD AND TEXT "ANDY WARHOL A RETROSPECTIVE" featuring lengthy biography of Kynaston McShine, organizer of the exhibition and senior curator in the Department of Painting and Sculpture at the Museum of Modern Art since 1980.
A must have for serious dealers, scholars, collectors and fans of Andy Warhol: a scarce and invaluable reference for individuals, galleries and institutions that are involved in the respective careers of this 20th Century Pop Art legend.
Good vintage condition with expected age-wear.