Valerie Jaudon, New York The Big Apple with Twin Towers (Hand Signed postcard), ca. 1987

Valerie Jaudon

New York The Big Apple with Twin Towers (Hand Signed postcard), ca. 1987

Offset lithograph postcard (hand signed by Valerie Jaudon)

Boldly signed inside the Big Apple in black marker by Valerie Jaudon

6 × 4 inches

In the 1980s under charismatic and eccentric Democratic Mayor Ed Koch, the quintessential New Yorker, the city actively began a promotional campaign to attract more visitors, using the "Big Apple" theme - which, for a time, was ubiquitous. The concept stuck to this very day. The NYC Conventions and Visitors Bureau, a city agency, enlisted the help of many top artists in the region, including Valerie Jaudon. The Bureau's advertising campaign, which included materials like this promotional postcard featuring a Big Apple blimp in the center of a panoramic view of the Manhattan skyline with the Twin Towers, was a resounding success. The present work was signed by Valerie Jaudon during a promotional event. This rare, postcard is long out of print and especially desirable as it depicts the New York City skyline with the Twin Towers - before they were destroyed. Extremely collectible when hand signed by Jaudon. We've never seen another signed by her. This was acquired as part of a private collection of artist's autographs from this campaign, so authenticity is guaranteed. Even though the 1980s was also the height of the AIDS epidemic - which hit New York City hard and felled famous artists like Keith Haring, in many other ways, the pre- 9/11 era in New York City, including the "Big Apple" tourism campaign -- seems quaint!

Publisher
New York Convention & Visitors Bureau, Inc.