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Ed Ruscha, Every Building on the Sunset Strip, 1st Edition (Hand signed and inscribed by Ed Ruscha with special provenance), 1966

Ed Ruscha


Current Stock: 1


Every Building on the Sunset Strip, true 1st Edition, 1966
1st Edition of Lt Ed 1960s Artists Monograph (Hand Signed, Inscribed Dated) in original slipcase

Boldly signed and dated 1980 in red ink, and inscribed to Joe Fields by Ed Ruscha

7 1/4 × 5 3/4 × 1/2 inches

“I don’t have any Seine River like Monet, I’ve just got US 66 between Oklahoma and Los Angeles.” — Ed Ruscha

An example of this rare Artist Book was exhibited prominently at the Museum of Modern Art in New York for the 2023-4 Ed Ruscha retrospective. Keep scrolling right of header image to see installation photographs of that exhibit to show how MoMA displayed this accordion style book with slipcase. (the last images)
This is the 1966 true 1st Edition of Ed Ruscha's groundbreaking self-published artist book "Every Building on Sunset Strip." The book itself was published in an unsigned edition of 1000. However, in 1980, exceptionally, Ruscha hand signed and beautifully inscribed this book in red ink to football legend Joe Fields.
(Joseph Charles Fields Jr. is an American former professional football player who was a center and guard in the National Football League for the New York Jets and the New York Giants.)
This book is also in the original slipcase.
slip case: 7 5/16 x 5 13/16 x
9/16" (18.5 x 14.7 x 1.5 cm)
And here's some inspiration to show how another collector framed their (unsigned) book. Just imagine how awesome your signed one will look!

This historic limited edition Artists Book is in the permanent collection of the Getty Museum in California which explains its importance as follows:
In the 1960s, Ed Ruscha more or less reinvented the artist’s book. By turning away from the craftsmanship and luxury status that typified the livre d’artiste in favor of the artistic idea or concept, expressed simply through photographs and text, Ruscha opened the genre to the possibilities of mass-production and distribution. The 25-foot length of the accordion-folded Every Building on the Sunset Strip affords the viewer two continuous photographic views of the mile and a half section of this landmark stretch of Sunset, one for each side of one of the city’s landmark thoroughfare.

Among many other institutions, it also in the permanent collection of MOMA, which describes "Every Building on the Sunset Strip" thus:

Ruscha's photography books are antithetical to the traditional limited-edition livre d'artiste, or artist's book. Their banal subject matter and documentary style are indebted to the remarkable pictures of signs and vernacular architecture that American photographer Walker Evans made in the 1930s, but their deadpan, cool aesthetic is radically different. While each book chronicles an aspect of Los Angeles or the artist's round-trip drives between LA and Oklahoma, their use of photography as a form of map-making or topographical study signals a conceptual, rather than documentary, thrust.
Edward Ruscha: Editions 1959-1999, Catalogue Raisonné, Engberg, vol. 1, ppg. 84-85 and vol. 2, pg. 124, no. B4


Height:   7.25
Width:   5.75
Depth:   0.50