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Ed Ruscha, Absolut Ruscha, 1988

Ed Ruscha

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Description

Ed Ruscha

Absolut Ruscha, 1988

Offset Lithograph in colors on wove paper

Hand signed and dated by artist on lower right front

45.25 x 33 inches

This rare vintage pencil signed limited Edition Ed Ruscha lithograph was created as part of a campaign/collaboration with Absolut Vodka where various top artists were commissioned to re-imagine the Absolut Vodka bottle in various forms. The ABSOLUT advertising campaign won many industry awards and was one of the most successful ever launched. Absolut Ruscha is one of the most iconic creations in Absolut Vodka's highly original and immensely influential advertising campaign; indeed, it is is sly and sinister in its simplicity: The artist has adapted his famous "Wolf" painting, altering it slightly as the shadow of the tilted Absolut bottle.
Unnumbered from the limited edition of 200.

Provenance:
Estate of William G. Tragos - the co-founder of TBWA Worldwide, the advertising agency responsible for the Absolut advertising campaign